What are Cookies?
Cookies are text files with a small amount of data placed on your computer browser, to collect standard Internet log information and visitor behaviour information in an anonymous form. Cookies can memorise information about your visit to the website and this is then used on your next visit to make it more relevant and useful for you.
When you visit our website, we deploy cookies to provide an online service suited to the type of device you are using. They also collect information on your preferences and how you use the site to create statistical analysis.
Cookies fall into two general categories:
Technical cookies: essential for the website to function correctly and for a user to properly navigate it.
Profiling cookies: used to track user navigation and create a profile which can be used to send promotional material based on their preferences.
This website uses technical cookies and in particular the following classifications:
Session cookies, which are deleted when a user closes the browser window
Persistent cookies, which remain in the browser’s memory for a certain amount of time. They typically remember settings and preferences that have previously been saved
Proprietary cookies, which are created and managed directly by the operator of the website the user is browsing
Third-party cookies, which are created and managed by parties other than the website operator
Session, persistent and proprietary cookies are needed to navigate the site and create a seamless user experience
Third-party cookies are used to send information to Google Analytics for statistical analysis on an aggregated, anonymous basis. Use of these cookies allows us to analyse how visitors access and use the website, in purely statistical form. You are able to opt-out and prevent Google from collecting data through cookies by installing a plug-in https://tools.google.com/dlpage/gaoptout.
Specific Categorisation of Cookies Used
These are essential for the site to operate correctly and provide the services you require when visiting the site. They allow the basic features of the site, such as navigation and maintaining security and privacy.
These enable a website to remember information that changes how a website looks or behaves for a user, such as preferred language or region.
These collect and report anonymous data to help website operators understand how visitors interact with their site.
These are used to provide content that best suits an individual user and their interests, making messages and advertisements more relevant and personalised.
What types of cookies do we use?
|cookieConsent||mouthmatters.com||Proprietary||6 months||This cookie stores the user’s cookie consent state for the current domain.|
|ARRAffinitySameSite||snazzymaps.com||Third-party||Session||When using Microsoft Azure as a hosting platform and enabling load balancing, this cookie ensures that requests from one visitor browsing session are always handled by the same server in the cluster.|
|ls_smartpush||mouthmatters.com||Third-party||2 months||This cookie is set by Litespeed Server and allows the server to store settings to help improve performance of the site.|
|_ga||mouthmatters.com||Third-party||2 years||This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.|
|_gid||mouthmatters.com||Third-party||1 day||This cookie is set by Google Analytics. It stores and update a unique value for each page visited and is used to count and track pageviews.|
|_p_hfp_client_id||apps.elfsight.com||Third-party||30 seconds||Used to implement social platforms on the website. Tracks users anonymously and ensure views do not exceeded limit.|
|_gat_gtag_UA_XXXXXXXX_X||mouthmatters.com||Third-party||1 minute||This cookie is part of Google Analytics and is used to limit requests (throttle request rate).|
|IDE||doubleclick.net||Third-party||2 months||This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.|
|_fbp||mouthmatters.com||Proprietary||3 months||Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.|
|fr||mouthmatters.com||Proprietary||3 months||Used by Facebook to follow your surfing behavior across other websites which have implemented a Facebook pixel or Facebook social plug-in.|
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